At Hallmark Labs, we believe that we will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day. A subsidiary of Hallmark Cards Inc., based in Santa Monica California, we are the digital, direct-to-consumer arm of our parent company. We operate several digital subscription services including: Hallmark Movies Now (a subscription video on demand service), Hallmark eCards (a digital social expression service), and a print-on-demand service. We’re leveraging Hallmark’s experience creating meaningful, emotional connections, and rapidly progressing a century old, privately-owned, American brand to the forefront of the digital age with cutting-edge technology. Learn more.